Welcome To The Jetsons Future: The Era Of Media Convergence By Steve Hoffman

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The future of the media and entertainment businesses looks suspiciously like the 25 year cartoon series The Jetsons Giant screens inhabit every room in our homes Smaller screens sit in our hands in the form of tablets in our pockets on our cell phones in our connected dashboards and they re moving on to our wrists and other body parts We watch television and movies listen to radio and read newspapers and magazines on those screens How does your content the great entertainment you create get to those screens In The Jetsons Future content will be delivered by what we now call broadband internet We are moving from the era of broadcast to the era of broadband Oh and when the delivery system changes the content that gets delivered necessarily changes too That s what Marshall McLuhan meant when he said The medium is the message In The Jetsons Future all our traditional forms of entertainment TV and movies radio music print are all combining into one giant blob we call media Here s the exciting part with these changes come opportunities Lot s of em People and huge companies are doing what they love and making money at it in ways that were impossible not so long ago Of course there s a lot of creative destruction in there too Not many people have been responsible for the content that s created by large media businesses and also worked as a practicing attorney I have and this is my unique perspective on where the opportunities and challenges are biggest in our future The Jetsons Future Please note that this book expresses only my opinions Neither Hanna Barbera Productions Inc nor Warner Brothers Inc endorses sponsors or is any way connected to this book Welcome To The Jetsons Future The Era Of Media Convergence