Retail Strategies By Jim Pooler
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Shopping is one of the most challenging and rewarding human activities Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping For those in retailing and marketing this guide to the fickle consumer s mindset offers concrete and practical advice on modern shopping behavior along with important insights into the shopping psyche Comprehending why people shop as they do is a daunting challenge for today s retailer For example why do people shop for bargain groceries yet purchase the latest luxury model SUV Why do people feel justified in splurging for Christmas birthdays or anniversaries but suffer guilt from over spending at other times of the year Is clothes shopping all about price and practicality or is it about emotional reward and psychological needs Is the excitement in the quest or the acquisition Why is there such a thing as a morning after urge to return among certain shoppers while others refuse to return an item even if it s flawed or doesn t fit What drives shoppers in various situations This book answers such questions taking an incisive look at how shopping and shoppers have changed in recent years and provides valuable insights for retailers advertisers marketers and consumers Retail Strategies
| Retail Strategies By Jim Pooler |
| 8179929256 |
| 216 |
| Paperback |
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