Fred Kradolfer By silvadesigners Paperback 9722720880 9789722720885 Fred Kradolfer Credit is due to Fred Kradolfer not only for introducing modern graphic languages to Portugal but also for his ability to permanently update and adapt them. His culture and vocation for advertising, the rigour of his planning, and the technical skill with which he mastered the entire design process – from concept, composition, and graphic production to application – and the audacity with which he aimed to become a designer in Portugal, before anyone else, make Fred Kradolfer a major figure in the history of Portuguese design.

Good book With short texts in Portuguese and English and some design works illustrations of Fred Kradolfer 1903 1968 Beautiful Very interesting to see how he worked so well the layouts A reference mainly for designers 9722720880

Fred Kradolfer By silvadesigners

9722720880

9789722720885

Portuguese

128

Paperback

Credit is due to Fred Kradolfer not only for introducing modern graphic languages to Portugal but also for his ability to permanently update and adapt them His culture and vocation for advertising the rigour of his planning and the technical skill with which he mastered the entire design process from concept composition and graphic production to application and the audacity with which he aimed to become a designer in Portugal before anyone else make Fred Kradolfer a major figure in the history of Portuguese design Fred Kradolfer.