Key Account Management: Strategies to Leverage Information,Technology, and Relationships to Deliver Value to Large Customers By Joel Le Bon Kindle Edition 1631571753 9781631571756 Key Account Management: Strategies to Leverage Information,Technology, and Relationships to Deliver Value to Large Customers Now than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large scale negotiations, and the alignment of multiple internal and external stakeholders. This multi pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up to date research, testimonials drawn from interviews with experienced practitioners, best practices of successful companies, along with straightforward practical guide lines for executives and sales leaders, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.

Now than ever companies are faced with a critical and challenging truth Today s customer is demanding attention superior service and the expertise of a dedicated sales team Suppliers must make dif cult choices to determine how to allocate limited resources including which customers receive the highest level of service Increasingly supply side organizations are working to design and implement key account programs to meet or exceed these expectations Key account management is a specific business strategy that involves complex sales processes large scale negotiations and the alignment of multiple internal and external stakeholders This multi pronged process is anything but straightforward and the business world is filled with examples of key account programs that have not achieved the expected results This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts By leveraging up to date research testimonials drawn from interviews with experienced practitioners best practices of successful companies along with straightforward practical guide lines for executives and sales leaders this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers Key Account Management Strategies to Leverage InformationTechnology and Relationships to Deliver Value to Large Customers

Key Account Management: Strategies to Leverage Information,Technology, and Relationships to Deliver Value to Large Customers By Joel Le Bon

1631571753

9781631571756

English

180

Kindle Edition

.