Venturing: Innovation and Business Planning for Entrepreneurs By Marc H. Meyer Paperback 1312998423 9781312998421 Venturing: Innovation and Business Planning for Entrepreneurs Venturing is a pragmatic methods based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer grounded businesses.

Venturekit reviews

Venturing: Innovation and Business Planning for Entrepreneurs By Marc H. Meyer

1312998423

9781312998421

English

416

Paperback

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Venturing is a pragmatic methods based book that first helps students conceive design and test product and service innovations develop business models for them and then create their business plans and investor pitches The book also delves into different types of investors stages of investment and deal structures It is a perfect book for business planning courses where the instructor wishes to emphasize innovation and the creation of truly interesting customer grounded businesses Venturing Innovation and Business Planning for Entrepreneurs.