Publishers, Readers, and Digital Engagement (New Directions in Book History) By Marianne Martens

Publishers, Readers, and Digital Engagement (New Directions in Book History) By Marianne Martens Hardcover 1137514450 9781137514455 Publishers, Readers, and Digital Engagement (New Directions in Book History) This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer to peer recommendations, and even content which can be used in other projects all virtually free of charge.

Book publishers readers and digital engagement tools

This book demonstrates how the roles of author marketer and reviewer are being redefined as online environments enable new means for young adults to participate in the books they love. Book publishers readers and digital engagement 2021 Prior to the expansion of digital technologies around reading teachers parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. Book publishers readers and digital engagement strategies This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers and authors interactive websites and use of social media and how in turn publishers are able to use such labor as they get invaluable market research peer to peer recommendations and even content which can be used in other projects all virtually free of charge Publishers Readers and Digital Engagement New Directions in Book History Interesting useful well written with many examples and sources Gives great insight on digital marketing for the publishing industry Explores trends in the marketing tactics as well as new types of readers Recommend to anyone who is interested in the theme 9781137514455

Publishers, Readers, and Digital Engagement (New Directions in Book History) By Marianne Martens
1137514450
9781137514455
English
245
Hardcover
book publishers readers and digital engagement 2023
book publishers readers and digital engagement strategy
book publishers readers and digital engagement platforms
book publishers readers and digital engagement 2022
book publishers readers and digital engagement 2021
book publishers readers and digital engagement tools
Book Publishers, Readers, and Digital engagement
Book Publishers, Readers, and Digital engagement rings
Book Publishers, Readers, and Digital engagement party
Book Publishers, Readers, and Digital engagement gifts
Book Publishers, Readers, and Digital engagement letter
publishers readers and digital engagement book review
publishers readers and digital engagement book pdf
publishers readers and digital engagement book club
publishers readers and digital engagement books 2023
Publishers, Readers, and Digital Engagement (New Directions in Book History).