Book publishers readers and digital engagement tools
This book demonstrates how the roles of author marketer and reviewer are being redefined as online environments enable new means for young adults to participate in the books they love. Book publishers readers and digital engagement 2021 Prior to the expansion of digital technologies around reading teachers parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. Book publishers readers and digital engagement strategies This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers and authors interactive websites and use of social media and how in turn publishers are able to use such labor as they get invaluable market research peer to peer recommendations and even content which can be used in other projects all virtually free of charge Publishers Readers and Digital Engagement New Directions in Book History Interesting useful well written with many examples and sources Gives great insight on digital marketing for the publishing industry Explores trends in the marketing tactics as well as new types of readers Recommend to anyone who is interested in the theme 9781137514455
Publishers, Readers, and Digital Engagement (New Directions in Book History) By Marianne Martens |
1137514450 |
9781137514455 |
English |
245 |
Hardcover |
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