Global Marketing By George E. Rejda
Global marketing book
Description Principles of Risk Management and Insurance is themarket leading text for this course ideal for undergraduatecourses and students from a mix of academic majors Focusingprimarily on the consumers of insurance the text blends basic riskmanagement and insurance principles with consumer considerations. Global marketing management pdf Rejda s book is praised for its depth and breadth of coverage andthe Tenth Edition provides even flexibility in itsorganization by giving an overview of the insurance industry firstbefore discussing specific plans In addition to the latest issuesand events in this field the new edition discusses personal riskmanagement and financial planning so that students apply theconcepts to their own lives For Sale in Indiansubcontinent only Learning Objectives concisely outline the goals of each chapter giving students a brief introduction to the main concepts in the chapter Chapter opening examples provide hypothetical situations to familiarize students to the topics to be addressed in the chapter Updated Insight boxes demonstrate key chapter concepts through real world applications Case Application boxes conclude each chapter with an illustrative example and ask students to apply the key principles through a set of questions Topics in corporate risk management including enterprise risk management loss forecasting financial analysis in decision making and the application of new technology to risk management programs are included in chapters 3 and 4 Commercial lines information chapters 25 through 27 provides important material such as workers compensation which is suitable for an advanced course PART I BASIC CONCEPTS IN RISK MANAGEMENT AND INSURANCE Risk in Our Society Insurance and Risk Introduction to Risk Management Advanced Topics in Risk Management PART II THE PRIVATE INSURANCE INDUSTRY Types of Insurers and Marketing Systems Insurance Company Operations Financial Operations of Insurers Government Regulation of Insura Global Marketing
| Global Marketing By George E. Rejda |
| 8131725847 |
| 748 |
| Paperback |
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