Purple Cow: Summary of the Key IdeasOriginal Book by Seth Godin: Transform Your Business by Being Remarkable By Evolvo Kindle Edition Purple Cow: Summary of the Key IdeasOriginal Book by Seth Godin: Transform Your Business by Being Remarkable Advertisements don’t have the same effect as they used to any. In “Purple Cow”, the author analyzes how marketing has changed and argues that organizations should target specific markets instead of doing mass marketing for a large number of people. The product itself is important than the advertising process. Success cannot be achieved only by good marketing, the key is to have a special product, a purple cow. Who should read this book: • Entrepreneurs. • People working in the marketing field. • Anyone who wants to find out why traditional marketing does not work any. • Anyone interested in learning techniques that will help them spread their idea. In this summary: Chapter 1: Make your product remarkable by creating a purple cow Chapter 2: Target a specific group rather than the masses Chapter 3: The product comes first, marketing follows later Chapter 4: Find the sneezers to spread the word Chapter 5: To succeed, you need to be willing to take risks Chapter 6: Analyze and measure in order to become better Chapter 7: Dont rest on your laurels for too long Chapter 8: Slogans can make it easier to spread the message Chapter 9: Passion is essential for successful marketing Chapter 10: Stand out from the crowd by taking customers needs into consideration Chapter 11: Final Summary

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Advertisements don t have the same effect as they used to any In Purple Cow the author analyzes how marketing has changed and argues that organizations should target specific markets instead of doing mass marketing for a large number of people The product itself is important than the advertising process Success cannot be achieved only by good marketing the key is to have a special product a purple cow Who should read this book Entrepreneurs People working in the marketing field Anyone who wants to find out why traditional marketing does not work any Anyone interested in learning techniques that will help them spread their idea In this summary Chapter 1 Make your product remarkable by creating a purple cow Chapter 2 Target a specific group rather than the masses Chapter 3 The product comes first marketing follows later Chapter 4 Find the sneezers to spread the word Chapter 5 To succeed you need to be willing to take risks Chapter 6 Analyze and measure in order to become better Chapter 7 Don t rest on your laurels for too long Chapter 8 Slogans can make it easier to spread the message Chapter 9 Passion is essential for successful marketing Chapter 10 Stand out from the crowd by taking customers needs into consideration Chapter 11 Final Summary Purple Cow Summary of the Key IdeasOriginal Book by Seth Godin Transform Your Business by Being Remarkable

Purple Cow: Summary of the Key IdeasOriginal Book by Seth Godin: Transform Your Business by Being Remarkable By Evolvo

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